Thursday, October 1, 2009

A Beacon in the Forest of Blogs; or, Why Should I Belly Up to Yours and do more than Engage in a Perfunctory Scan?

Yes, they are easily conceived and nearly as easily executed, de rigueur in a world gone sharingly mad, part and parcel of one’s membership in the 21st century communication club, and therefore there are too many of them out there, and we are forced to pick and choose (still waiting for pick to differentiate itself from choose). So, other than the usual affinity draw (for me: Yankees stuff, middle-aged Jewish man living away from New York stuff, Grateful Dead stuff, best thin crust pizza stuff, etc.), which ones do you befriend? (That’s, after all, what you do with a blog. You “befriend” it—and hope it befriends you.)

Say you stumble upon one, though… what makes you stay long enough to rub against it for a while (that befriending metaphor can go a punishingly long way.) Well, let me use one blog (J-Two-O) to reveal what I look for… For you, yes, for you things might could be different.

Endo or Exoskeleton, I Need Some Scaffolding, Fella
I am harried guy. I’ve got six plates, two cups, and a knife or two or three in the air above by spinning hands and dizzied head. I want to be able to know within seconds what a blog is about. Take J-Two-O; although I may quarrel with the blog’s breadthy purview, I know straight off what I am (speaking ballpark here) in for: “A blog about life, sports, cats and dogs, politics, sex, the joys and frustrations of working at home, and whatever else I feel like writing about.”

Is There a You Behind the It
I also want to get a sense (real or invented) of who’s churning out these posts. In the case of J-Two-O that’s “J.” (J, followed by a period….)

Tasty Treats: for the Mind and for the Eye
Perhaps it’s the business writing teacher in me. Perhaps it’s the harried dude. Whomever is doing the talking, that person says: “give me headings or give me death.” And give me headings that zing or tingle or pang me or cause intestinal distress or crinkle me at the crow’s feet.

Here are some J-Two-O headings that did the trick:

•    Are people who use twitter twits?
•    Does size really matter
•    For god and underwear
•    How to lint roll a cat
•    Just say no to men in speedos

Okay, that’s a wrap for this morning. You’ve got better things to do. I’ve got…

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